Candy Cotton

Professional Publications

  • What Zomato’s $12 Billion IPO Says About Tech Companies Today. Harvard Business Review (August, 2021). With V. Govindarajan.

  • What the edX Acquisition Means for the Future of Higher Education. Harvard Business Review (July, 2021). With V. Govindarajan and L. Enache.

  • Resist Old Routines When Returning to the Office. Harvard Business Review (May, 2021) With V. Govindarajan, T. Grisold, and A. Klammer

  • Mind the GAAP? Harvard Business Review (May, 2021). With V. Govindarajan and R. Zhao.

  • Should Midsize Companies Play Offense or Defense in a Downturn? Harvard Business Review (March, 2021). With V. Govindarajan and A. Iqbal.

  • The U.S. Economy Is Leaving Midsize Companies Behind. Harvard Business Review (February, 2021). With V. Govindarajan and L. Enache.

  • The Uncertainty of Middle Management Jobs - And How to Stay Relevant? California Management Review (January, 2021) With V. Govindarajan and N. Sikka.

  • U.S. Financial Reporting Is Stuck in the 20th Century. Harvard Business Review (December, 2020). With V. Govindarajan, S. Rajgopal, and L. Enache.

  • Do Digital Technology Firms Earn Excess Profits? California Management Review (November, 2020) With S. Rajgopal and R. Zhao.

  • COVID-Imposed Opportunity to Selectively Unlearn Past Practices. California Management Review (October 2020) With V. Govindarajan, T. Grisold, and A. Klammer.

  • Tech Giants, Taxes, and a Looming Global Trade War. Harvard Business Review (August, 2020). With V. Govindarajan, H. Warsame, and L. Enache.

  • Private Sector. Don’t Just Stand There, Do Something BIG! California Management Review (August 2020) With P. Danos and V. Govindarajan.

  • Harvest now or invest further—the dilemma reexamined. With V. Govindarajan, V., Sood, L. Enache, and B. K. Mishra. Management and Business Review. (2020): 1(1): 79‒83.

  • A Post-Pandemic Strategy for U.S. Higher Ed.  With V. Govindarajan. Harvard Business Review (June, 2020).  With V. Govindarajan.

  • Doubling Down on Double Sandwich Tax Schemes. California Management Review (March, 2020).  With H. Warsame, and L. Enache.

  • What the Shift to Virtual Learning Could Mean for the Future of Higher Ed. Harvard Business Review (March, 2020).  With V. Govindarajan.

  • Is Technology Subsuming Marketing? Harvard Business Review (February, 2020). With S. Rajgopal.

  • We Are Nowhere Near Stakeholder Capitalism. Harvard Business Review (January, 2020).  With V. Govindarajan.

  • Understanding India’s Chilly Reception of Jeff Bezos. Harvard Business Review (January, 2020).  With V. Govindarajan, and L. Enache.

  • How India Plans to Protect Consumer Data. Harvard Business Review (December, 2019).  With V. Govindarajan, and L. Enache.

  • Midsize Companies Are Growing, But Struggling to Earn Profits. Harvard Business Review (November, 2019).  With V. Govindarajan, and L. Enache.

  • No, WeWork Isn’t a Tech Company. Here’s Why That Matters. Harvard Business Review (August, 2019). With V. Govindarajan.

  • The Gap Between Large and Small Companies Is Growing. Why? Harvard Business Review (August, 2019). With V. Govindarajan, B. Lev, and L. Enache.

  • The Problem with France’s Plan to Tax Digital Companies. Harvard Business Review (July, 2019). With V. Govindarajan, H. Warsame, and L. Enache.

  • R&D Spending Has Dramatically Surpassed Advertising Spending. Harvard Business Review (January, 2019). With V. Govindarajan, S. Rajgopal, and Ye Wang.

  • It’s time to stop treating R&D as a discretionary expenditure. Harvard Business Review (January, 2019). With V. Govindarajan, S. Rajgopal, and L. Enache.

  • Should dual-class shares be banned? Harvard Business Review (December, 2018). With V. Govindarajan, S. Rajgopal, and L. Enache.

  •  Should everyone be allowed to invest in private tech companies? Harvard Business Review (October, 2018). With V. Govindarajan, S. Rajgopal, and L. Enache.

  • Why we shouldn’t worry about the declining number of public companies? Harvard Business Review (August, 2018). With V.  Govindarajan, S. Rajgopal, and L. Enache.

  • A blueprint for digital companies’ financial reporting. Harvard Business Review (August, 2018). With V. Govindarajan and S. Rajgopal.

  • Why we need to update financial reporting for the digital Era. Harvard Business Review (June, 2018). With V.  Govindarajan and S. Rajgopal.

  • Why financial statements don’t work for digital companies. Harvard Business Review (February, 2018). With V. Govindarajan and S. Rajgopal.

  • The scary truth about corporate survival. Harvard Business Review (December 2016): 24−25. Based on work by V. Govindarajan and A. Srivastava.